Wild Self Apothecary is a small, independent botanical perfumery based in the South West of Western Australia, specialising in natural, small-batch fragrances inspired by landscape, memory and individuality.
Each perfume is handcrafted with carefully selected botanical ingredients sourced from trusted growers and ethical suppliers around the world. Working in limited quantities allows us to give every composition the time, attention and refinement it deserves.
Wild Self exists for those who see fragrance as something deeply personal — not simply something worn, but something felt, remembered and lived.
I am the founder and perfumer behind Wild Self — an independent atelier where fragrance is created slowly, thoughtfully and with a deep respect for the natural world.
My approach begins with the belief that scent is more than decoration. Fragrance can capture a place, awaken a memory, shift a mood and become part of how we understand ourselves.
Rather than creating perfumes that define the wearer, I compose fragrances that leave space for interpretation — scents that evolve naturally on the skin and become something uniquely personal to the person wearing them.
My practice brings together formal study in fragrance formulation with years of hands-on exploration of botanical materials, traditional perfumery techniques and the art of blending.
I work with carefully chosen natural ingredients, including botanicals, woods, resins, roots, flowers, herbs and wildcrafted materials sourced through responsible growers and suppliers. Each ingredient is selected for its character, quality and ability to contribute depth, balance and beauty to a composition.
In the heart of our vineyard lies the origin of our grapes, where every vine is nurtured with care and dedication. Rooted in rich soil and kissed by the sun, each grape tells a story.
From the first bud to the final harvest, our grapes embody the essence of our land, reflecting the unique character and flavors of our vineyard.
A fragrance unfolds in three movements. It opens with the top notes, reveals its heart, and finally settles into a lasting base — the layer that lingers longest on the skin.
01
The first impression. Bright and fleeting — herbs, mint, pine and lifted spice that greet you on application.
02
The character of the scent. Flowers, soft herbs and light spice that emerge as the perfume blooms.
03
The foundation that endures. Woods, roots, balsams, resins and reeds that hold the fragrance to the skin.
Early access to new launches and limited editions, subscriber-only offers, seasonal scent guides, and behind-the-scenes stories from our studio and suppliers.
A West Australian botanical perfumery crafting small batch natural fragrance — handmade in South West Australia.